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Digital marketing terms

Digital Marketing Company Related Terms From A-C

October 25, 2018 - Uncategorized -

301 Redirect

Permanent Redirect. Relocated Permanently – The demanded resource has been given a new permanent destination URL. The 301 redirect is chosen by the search engines.

302 Redirect

Short-term Redirect where the demanded supply (URL) exist in momentarily under a altered URL.

404 Error

Not Found – the server cannot find the target URL that was demanded.

500 Error

Inner Server Error where the server met an unexpected situation, which prevented the request from being done

Above the Fold

Refers to the area of a web page that you can see without having to scroll down.

Absolute Link

A link that covers the full URL track in the foundation code. Example: http://www.xyz.com. Search engines have an easier time next Absolute Links over Virtual Links.


A set of rules or procedures that search engines process to rank the listings tested within their index, in answer to a particular search query.

Algorithmic Results

Listings that are jumping on Search Engine Results Pages that search engines do not sell (ie. listings that are not the sponsored listings). Also recognized as organic listings.

Alt Tag

The text that looks when a mouse floats over an image.

Anchor Text

The text that is checked within a link. Also known as “link text”.


The search engine earlier known as Ask Jeeves. Offers search for web sites, news, weather reports, maps, pictures, stocks and directions, people or products. Also has a vocabulary search.


  1. Microsoft Active Server Pages (.asp)
  2. Application Service Provider


Microsoft Active Server Page Framework


Links that plug to a particular web page. They may be internal links (links from your own site) or external links (links from sites other than your own).


Business to Employee BMP


Business to Business


Business to Business Search Engine Marketing

Bitmap (.bmp)

Type of image file

Below the Fold

BTF – The portion of a web page that you have to scroll down to see.BetaA testing stage / testing version of a product.


Business to Consumer


A web log that can performance as a website. Blogs are often populated with the site owner’s individual favourites and his/her comments. Example: http://seo-organicsphere.blogspot.com/.

Broken Link

A link that does not work as the destination URL cannot be located (hence the term broken)


Cold Fusion Markup (.cfm) scripting language for web designers that need to use advanced growth and/or database interfacing such as rich-forms group, printable document generation, full-text search, and graphing and charting


Common Gateway Interface (.cgi) – agreement between HTTP server implementers about how to mix gateway scripts and programs


Common Gateway Interface – Binary (/cgi-bin) – a file where common gateway interface (CGI) scripts are deposited


The act of hiding web pages so that search engine spiders see that is different than what the user sees. Search engines do not look favourably on this practice and may penalize or ban a site for partaking in cloaking practices.


Content Management System – Includes solutions/tools for publishing, format management, revision control, indexing, search and recovery.


Cost Per Acquisition or Cost Per Action – pay for presentation model where advertisers can select how they need to pay for their advertising — by click, impression, sale, or further variable


Cost Per Click – online advertising model where advertisers pay for their advertising every time a user clicks on their online ad


Cost Per Lead – the cost associated to acquire a lead (anything from an e-mail address for a newsletter to a complete study that needs to be totally filled out and verified)


Cost Per Thousand


The act of a user following through with an act on your website. Such as filling out a request form for more material or submitting their name and email address.


A piece of software used by search engines to gather listings by robotically “crawling” the web. Also known as a search engine spider or search engine bot.


Customer Relationship Management – methodologies, software, and usually Internet capabilities that help an enterprise succeed customer relationships in an organized way.


Cascading Style sheets – Language used to call how HTML documents should be formatted


Comma Separated Values – data format that has parks separated by the comma character and quoted by the duple quote character.


Click Through Rate – ratio of the number of times and ad is clicked divided by the number of times an ad is seen.

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